MUS 0025. Introduction to Entertainment Industry
Units: 3
Hours: 54 lecture
Exploration of non-performance career options in
multiple areas of the media content management and public event technical support industries. Areas of emphasis include professional practices in the music and theatrical production fields including marketing, publishing, copyrighting, licensing, and contracts. Students will be introduced to strategies for working with unions, guilds, artists, producers, managers, and performance venue personnel. (CSU)
MUS 0025 - Introduction to Entertainment Industry
http://catalog.sierracollege.edu/course-outlines/mus-0025/
Catalog Description DESCRIPTION IS HERE: Hours: 54 lecture Description: Exploration of non-performance career options in multiple areas of the media content management and public event technical support industries. Areas of emphasis include professional practices in the music and theatrical production fields including marketing, publishing, copyrighting, licensing, and contracts. Students will be introduced to strategies for working with unions, guilds, artists, producers, managers, and performance venue personnel. (CSU) Units 3 Lecture-Discussion 54 Laboratory By Arrangement Contact Hours 54 Outside of Class Hours Course Student Learning Outcomes Perform critical analysis of a sample music publishing contract. Create a hypothetical music publishing contract. Develop a hypothetical public event technical support service schedule and contract. Demonstrate awareness of the fundamental concepts of copyright and media use licensing law. Course Content Outline I. Overview of the Music and Theater Industries A. Songwriting and Playwriting 1. Income sources B. Publishing 1. Types of publishers a. full-line b. independent c. affiliates 2. Editing 3. Advertising and Public Relations C. Copyright laws 1. Ownership 2. Transfers 3. Recordings 4. Infringement remedy II. Business Affairs A. Music Licensing -- ASCAP (American Society of Composers, Authors and Publishers), BMI (Broadcast Music Inc.) 1. Music Rights 2. Broadcasting a. radio b. movie c. television d. commercials 3. Unions and Guilds a. AFM (American Federation of Musicians) b. AFTRA (American Federation of Television and Radio Artists) c. AGMA (American Guild of Musical Artists) d. SAG (Screen Actors Guild) e. AEA (Actors Equity Association) f. IATSE (International Alliance of Theatrical Stage Employees) 4. Agents, Managers and Attorneys 5. Artist Management 6. Concert, Plays and Musicals Promotion a. cosponsors b. budgets c. promotion, advertising d. production management 7. Theatrical Production 8. Music Merchandising a. selling instruments and equipment b. selling printed music 9. Arts Administration a. representative organization b. funding the arts i. National endowment for the arts ii. Volunteer support III. Recording Industry A. History B. Markets 1. Research methods 2. Record categorization C. Recording Contracts 1. Union agreements 2. Royalty contracts 3. Publishing rights D. Record Production 1. Talents 2. Producers 3. Budgeting 4. Creative Control E. Record Promotion, Distribution and Merchandising F. Studios and Engineers IV. Music in Broadcasting and Film A. Radio 1. Types of stations 2. Network Station Management 3. Market Research 4. Programming 5. Syndication B. Telecommunications 1. Promotional clips 2. Stations and networks 3. Jobs in TV music C. Music in Advertising 1. Uses 2. Agency Roll 3. Advertising markets 4. Spot production D. Film Scoring 1. Creative careers 2. Producing and directing 3. Performing 4. Teaching 5. Music-related careers a. music services b. music librarian c. science and technology d. legal services 6. Career Development a. defining goals b. discovering yourself c. climbing the ladder Course Objectives Course Objectives 1. Outline the overall structure of today's music industry; 2. Discuss music and plays publication and copyright law; 3. Identify the necessary steps in the process of creating a hypothetical publishing contract; 4. Analyze a real publishing contract and create a hypothetical publishing contract; 5. Construct the framework for a basic rehearsal and live performance schedule and contract; 6. Compare and contrast a variety of artist management, merchandising techniques; and 7. Identify and discuss the main concepts of artist management, Front-of-house and Box office management, ticket sales and public relations. Methods of Evaluation Classroom Discussions Objective Examinations Projects Reports Reading Assignments 1. Read an assigned chapter on the recording industry and write a chapter summary, referencing chapter content to observable local/regional/national activity in the entertainment industry. 2. Read a news article about a copyright infringement case between two artists, summarize the copyright law and if infringement had occurred. Writing, Problem Solving or Performance 1. Write a hypothetical “record deal” – a contractual agreement including scheduling of studio pre/post production, product promotion, distribution of royalties etc. 2. Write a tour contract including performance scheduling, travel arrangements, and event promotion. 3. Follow a song from inception to production including composition, orchestration, pre/postproduction, duplication/replication, distribution, and merchandising. 4. Create a “production plan,” detailing in order, the steps involved in producing a play or musical. Other (Term projects, research papers, portfolios, etc.) Acting as a "talent scout," put together an A & R (artist and repertoire) portfolio of a selected local act. Include a roster of performers and list of prepared material suitable for presentation to record company executives. Methods of Instruction Lecture/Discussion Distance Learning Other materials and-or supplies required of students that contribute to the cost of the course.
Course Identification Numbering System (C-ID)
...0033 MUS 100 MUS 0002 MUS 120 MUS...0007 ECE 230 HDEV 0025 ECON 201 ECON...
